Last week, USA Today reported that Instagram users ages 18 and under would no longer be able to see branded content related to weight-loss products or cosmetic surgery. It’s not the first time in recent history that a tech company has self-imposed restrictions—but will that help keep the industry a step ahead of regulators?

The answer isn’t necessarily a simple yes or no. While there may be some areas of the law where no amount of policy polishing will keep the industry out of government crosshairs, there are other key issues where regulators may actually be more than happy to see tech companies taking the lead.

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