As is the case in most industries, sales in legal tech are driven largely by relationships, but keeping the love alive—or even getting it started—in the land of lawyers is easier said than done. In fact, those bonds may already be fragile to begin with.
Michael Boland, director of e-discovery services at Clark Hill, thinks the relationships between law firms and their vendor representatives may be stronger than they once were. However, he also called legal a “completely thankless industry.”
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