Reddit website displayed on laptop computer Aug. 28, 2020. Photo: Diego M. Radzinschi/ALM It Doesn't Break Ethical Obligations. So Why Is Reddit Still Scaring Off Attorneys?
Ethical obligations won't stand in the way of lawyers looking to leverage Reddit for business development. But lawyers might struggle to get over the platform's "bad rap" and a possible threat to attorney-client privilege.
September 01, 2020 at 11:00 AM
3 minute read
Can lawyers grow their book of business among a sea of downward votes, memes and trolls? Ethics attorneys and marketing professionals believe so. Many said the social media website Reddit can be an appropriate way to promote legal services providing that attorneys adhere to the rules of professional conduct regarding advertising. Still, the popular websites comes with unique risks that may continue to keep most attorneys off its pages.
To be sure, most lawyers said they haven't seen any ethical opinions concerning lawyers leveraging Reddit for business development. They also note that the same rules apply for advertising services on that platform and other traditional mediums.
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