Photo: hand idea/Shutterstock.com Law Firm Marketing Outsourcing Has Begun, But Don't Expect Firm Layoffs...Yet
Some firms have begun to trade in-house expertise for third-party vendors for certain elements, but the base functions of what the departments do doesn't seem to be going anywhere just yet, experts say.
October 02, 2020 at 01:00 AM
5 minute read
The original version of this story was published on The American Lawyer
With Am Law 200 firm Thompson & Knight announcing it would be handing off various elements of its marketing department's responsibilities to third-party vendor Williams Lea, the question has been raised as to whether this is another domino in the process leading to the eventual outsourcing of legal marketing on a more grand scale. Experts say that is unlikely at this moment, but that options are on the table.
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Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
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