Photo by Jason Doiy/ALM Deploying Cohesive Visual Strategy: Advanced Use of Demonstrative Evidence
To jurors, a case is a story and we better know what that story is about before we start trying to tell it—or visually depict it.
December 08, 2020 at 07:00 AM
6 minute read
"Send me the visuals," I said to the personal injury lawyer on the line. Moments later, a massive email delivered 186 digital slides. Each navy blue backdrop contained a single medical record with streams of bright, yellow highlights and bold, red arrows and circles blighting each page. It was truly no wonder that the focus group returned a defense verdict. It's been 15 years that practitioners have stressed the importance of not overwhelming a jury with these types of presentations. We've known to keep text to a minimum and streamline important points, yet every legal conference where I spoke in 2019 and several more attended via Zoom during COVID-restricted 2020, had at least half of the presenters violating the most basic practices.
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