Peloton Interactive v Madd Dogg Athletics. Internet memes of Tom Cruise and Angela Bassett from the court files. Peloton Interactive v Madd Dogg Athletics. Internet memes of Tom Cruise and Angela Bassett from the court files.

With help from some internet memes, Peloton Interactive Inc. and Latham & Watkins are trying to reclaim the word "spin."

The firm has filed petitions with U.S. Patent and Trademark Office's Trademark Trial and Appeal Board seeking to cancel Mad Dogg Athletics Inc.'s registration of the SPIN and SPINNING marks in connection with exercise bicycles and fitness instruction.