If you’ve ever wanted to do pro bono work, but felt deterred searching for the right opportunity, you’d appreciate a tool like Paladin. Paladin offers attorneys a database of pro bono opportunities from approved legal services organizations, in one place, updated in real time. This replaces the common scenario where pro bono opportunities are circulated by email, weekly or monthly, and often outdated by the time an attorney reads them.

To get a full sense of how Paladin approaches adoption—with corporations, law firms, and legal services organizations—we spoke with Paladin’s director of customer success, Ilana Flemming, as well as Brian Budzicz, assistant general counsel at Zurich North America; Elizabeth Lewis, pro bono and community service partner at McDermott Will & Emery; and Katherine Paculba Lacher, managing attorney of the Pro Bono program at Casa Cornelia, a legal services organization aimed at “providing quality legal representation to victims of human and civil right violations.” From these conversations, we gleaned four principles that stood out about Paladin’s approach to adoption:

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