2 'Very Different' Pitches: How Captive, Untethered ALSPs Get Business
Whether an ALSP is associated with a law firm or not, it has to "play nice" with firms when pitching to legal department clients.
April 06, 2021 at 05:00 AM
6 minute read
The original version of this story was published on The American Lawyer
Alternative legal service providers are often associated with either being a valued extension of an existing law firm structure or a competitor that is looking to take market share from law firms. The view relating to the latter usually pertains to untethered ALSPs, those which are not associated with a traditional law firm. But that competitive dynamic can also exist internally, experts say.
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