The road for companies to ethically—and accurately—collect personal data will require greater transparency as more data privacy regulations and concerns arise, according to privacy experts.

On Tuesday, the International Association of Privacy Professionals (IAPP) held the virtual "The Ethics of Leveraging Data to Improve Diversity and Inclusion" panel to discuss the emerging challenges and opportunities to ethically collect and track personal data.

Macy's chief privacy officer Michael "Mac" McCullough noted that despite no federal data privacy law in the United States, current laws established well before the internet limits entities' right to control data and discriminate based on data.