U.K.-based Schillings, the world's largest defamation and privacy law firm, has partnered with Legendary, an American technology startup, to help clients manage their reputations online.

"Looking after your reputation online is all about ensuring truthful, accurate data about you is easily accessible, and not drowned out by salacious false news," said Schillings CEO Rod Christie-Miller in a release dated April 12. "We're excited to be joining forces with Legendary to help clients do just that."