Virtual Try-On Technology: Inside the Current & Anticipated Biometric Privacy Legal Landscape
Virtual try-on technology that relies on facial recognition software is also quickly emerging as the next major target of bet-the-company biometric privacy class action litigation.
June 14, 2021 at 07:00 AM
8 minute read
PrivacyThis is the first article in a two-part series analyzing how retail brands can mitigate their liability exposure in connection with today's ever-increasing mix of biometric privacy laws while using virtual try-on technology. Part one discusses the expanding biometric privacy liability risks associated with the use of today's increasingly popular virtual try-on features. Part two provides tips and strategies for brands that currently use, or are contemplating the use of, virtual try-on features to maximize effectiveness while minimizing their potential biometric privacy liability exposure.
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