For E-Discovery Vendors, Rebranding Brings Risk—But Bigger Rewards
While a botched rebrand can leave clients "overwhelmed," for e-discovery vendors, incorporating sought-after terms such as "compliance" or "information governance" into their branding can be a vital business necessity.
July 09, 2021 at 07:00 AM
4 minute read
E-DiscoveryMore e-discovery vendors may begin to remarket themselves as "information governance" or "content management" companies to capitalize on the lucrative business opportunities around such services as data monitoring or privacy compliance. While such a move may run the risk of diluting a vendor's brand recognition, its benefits are likely to outweigh any potential peril.
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