"For me, the people who are on site are super happy to be there. They're enjoying that kind of ILTA spirit. It's a smaller crowd than we had in 2019 for certain, but people had to be where they felt comfortable." – Joy Heath Rush, CEO of ILTA, in the press briefing this morning

Zach Warren: The common first question I've been asked a few times in the past 24 hours is, do I think ILTACON has been a success? Frankly, I don't know if I feel comfortable answering that question definitively. I'm not privy to whether vendors hit their numbers, to the final attendance of sessions, to any health ramifications of the ongoing Delta variant. Success is a tough thing to definitively measure when there's competing desires and viewpoints.