Credit:DedMityay/Adobe Stock The Privacy Push: How Apple and Google Are Blazing Their Own Privacy Trail
Any tech companies or marketing firms who rely on harvested data need to consider the implications of these updates on their own products and business plans. And these privacy features are likely the first step in a long path of consumers taking more control of their data.
September 13, 2021 at 07:00 AM
8 minute read
Privacy
California has pioneered data privacy legislation in the United States. The California Consumer Privacy Act (CCPA) became effective in California on January 1, 2020. On the heels of the effective date of the CCPA, Californians voted to approve Proposition 24, a ballot initiative which created the California Privacy Rights Act (CPRA), in November 2020. The CPRA, once it goes into effect on January 1, 2023, will further cement California as the most proactive state in consumer data privacy protection.
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