From Ethics Violations to Scare Tactics: Legal Tech Sales Techniques Clients Don't Appreciate
Legal tech salespeople looking to woo attorneys may want to steer clear of strategies that include vague pricing models, the use of intermediaries and invitations to baseball games or other confined spaces.
September 15, 2021 at 11:00 AM
5 minute read
It's probably inaccurate to say that no two pitches are alike—but some are certainly better than others, at least when it comes to selling legal tech. From inadvertent ethics violations to clumsy deployment of jargon and even just downright foolishness, there are certain faux paus a sales rep can make that kill a deal before it even leaves the room.
Here's a look at some of the most ineffective legal tech sales techniques that attorneys are encountering.
1. The Gift Horse
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