Credit: Panchenko Vladimir/Shutterstock.com Improving Legal Tech Marketing May Require Patience 'a Lot of Folks Don't Have'
Some legal tech companies are finding that cold calling and email blasts are generating diminished returns from clients. But distinguishing yourself without them can require a significant investment of time and resources.
September 17, 2021 at 10:30 AM
4 minute read
Nobody ever said that marketing legal tech would be easy. But with some law firms and legal departments growing vexed by "aggressive" sales outreach, vendors may have to radically rethink their approach to building leads, even if it means enduring some delayed gratification along the way.
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