Photo: Diego M. Radzinschi/ALM TikTok and Metrics: Law Firm Marketers See Their Future as Even More Digital
To maintain engagement in a post-pandemic world, law firm marketers say steady digital and in-person engagement are key. But beyond Twitter, LinkedIn and podcasts, some law firms may also jump onto Instagram and TikTok to secure a target audience.
September 17, 2021 at 08:00 AM
4 minute read
Law firm marketing teams are attempting to balance the desire for in-person business development while leveraging clients' and lawyers' ongoing openness to digital interactions. But that hybrid marketing approach won't be all Zoom calls. Instead, law firms said they are now closely measuring their social media metrics and considering nontraditional platforms such as TikTok and Instagram to target specific audiences.
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