5 Ways Legal Tech Sales Teams Are Missing the Mark
There is no shortage of ways for vendors to kill a promising legal tech sale, from pushing for too much buy-in too soon to being unable to answer basic questions about data security.
September 24, 2021 at 12:00 PM
1 minute read
Legal Technology
The path between legal tech vendors and attorneys should be relatively straight and narrow. Nevertheless, clumsy sales techniques, overreaching and a propensity to rely too much on tech-speak can make the process far more painful than it needs to be for all involved. Above, we look at five ways that legal tech sales teams are missing the mark.
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