Credit: mmstudiodesign/Shutterstock.com. Proving Online Defamation: No Longer a Black Box
Information that can be used to identify and measure the impact of online disparagement is more available than ever, and free tools such as those from Google can act as a litmus test to determine whether a defamation suit can hold water before significant resources are expended.
October 13, 2021 at 07:00 AM
6 minute read
Although online defamation is more common than ever, its impact on business performance can be tracked, measured and quantified. Today, disgruntled customers and business rivals have unprecedented reach when delivering caustic comments about a business on public review sites, leaving disparaging remarks on blogs, or releasing controversial op-eds that can go viral when picked up by a wider news network and distributed for all to see. However, businesses have access to a suite of tools to monitor and manage defamation as it happens and accurately calculate the harm when online defamation warrants litigation.
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