Credit: T. Schneider/Shutterstock.com LegalZoom Grows Awareness With NBA Charity Partnership. But Can DIY Tech Really Go Mainstream?
Community-minded endeavors may be able to help legal DIY providers broaden their existing market share, but corporate clients' prevailing lack of confidence in automation could make it difficult to move upstream.
October 25, 2021 at 11:00 AM
4 minute read
Legal Technology
Charitable or community-minded partnership may help to garner do-it-yourself tech products some welcome publicity, or even help to build on their core user demographic. But when it comes to actually pushing those solutions into the mainstream waters of corporate clients, such promotions may do little to address the resistance and trust issues standing in the way of DIY tech's broader growth.
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