Image by Zenzen/Shutterstock. 5 Legal and Privacy Hacks to Supercharge Product-Led Growth
When it comes to addressing legal and privacy issues, to date there has been little distinction between PLG and traditional SaaS companies. But in fact, PLG companies will encounter unique legal and privacy hurdles that should be tackled early.
October 26, 2021 at 07:00 AM
5 minute read
In the last few years, the way people and businesses purchase SaaS and other subscription-based products has shifted significantly towards the consumerization of these B2B products. Increasingly, end-users of the product are leading purchase decisions. This growth model has been called "product-led growth" (PLG) and has become a hot topic of discussion among founders, investors, and the broader tech community.
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