Credit: Anawt Sudchanham/Adobe Stock Small, Mid-Size Law Firms Growing in CRM Usage, But Still Behind Other Professional Services
Just 7% of firms said their lawyers actively used customer relationship management (CRM) systems and 12% of firms didn't have a CRM system at all, according to a Ackert, Inc. survey that primarily polled small and mid-sized firms.
November 30, 2021 at 12:00 PM
4 minute read
Bolstered by pandemic-induced budgetary changes, law firm chief marketing officers have recently been making investments in technology to help drive revenue growth. But according to one new survey, small and mid-sized law firms still have a way to go to catch up to other industries in utilizing customer relationship management (CRM) technology.
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