The pressure to close a legal tech sale may have never been higher than in recent years. Industry observers noted that when conventions switched to a fully virtual environment in response to COVID-19, many legal tech vendors pushed to significantly increase their email marketing campaigns. Legal tech companies securing record-setting private equity investments has also accelerated vendors' sales tactics to meet quarterly sales targets by—nearly—any means necessary. For some legal tech companies, they've smoothly adjusted their sales team to deliver the messaging and insights that's most effective to close a deal. Others, however, have adopted annoying, lackluster and in some instances "demeaning" approaches. Above, Legaltech News highlights the tactics legal tech buyers say needs to go.