How to Reinvent Event ROI
Whether your events are virtual, in-person or a hybrid of both, this four-stage strategy should help legal technology and services companies reinvent their event ROI.
January 25, 2022 at 07:00 AM
6 minute read
In 2021, the events we have all come to love and enjoy for knowledge, networking and business development were forced to convert to an unknown and untested virtual environment. However, according to ComplexDiscovery.com, there are nearly 50 conferences planned for the legal tech community in 2022, most of which are expected to be hosted in-person.
Given my own success as a legal tech events planner over the years, I have had the privilege of working with several, well-known industry colleagues and asked them how we can make events successful going forward.
As an attendee, Toby Brown, chief practice management officer for Perkins Coie, replied, "For me, the best return on investment that a conference can deliver is when my team comes back with practical knowledge and hands-on training that help our firm improve process and reach business goals more efficiently—not just for us but for our clients as well."
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