Photo: BRO.vector/Shutterstock Looking to Embed Insurance on Your Website? Know These Licensing Rules First
Although companies looking to embed insurance on their platforms must attend to a variety of insurance regulatory issues on an ongoing basis after launching, determining what license(s) to obtain—and what that means in practice—is a necessary first step.
June 28, 2022 at 07:00 AM
7 minute read
Across a range of industries, companies are increasingly looking to "embed" insurance into their platforms, providing their consumers tailor-made insurance coverage at the point of sale. Embedded insurance products are often closely integrated with a company's website to permit its customers to seamlessly purchase insurance online while they are purchasing other goods or services. But companies considering this "embedded insurance" model must confront the complicated, and sometimes confusing, world of the US's state-based insurance regulatory regime.
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