Federal Trade Commission building in Washington, D.C, on Jan. 12, 2022. (Photo: Diego M. Radzinschi/ALM) FTC's Kochava Lawsuit Is a Warning for Data Broker Businesses
As the FTC looks to "crackdown" on commercial data surveillance, it's lawsuit against Kochava could become a blueprint for how it deals with data brokers in the future
September 07, 2022 at 01:32 PM
5 minute read
Nearly two weeks after the Federal Trade Commission cautioned of its incoming commercial surveillance "crackdown," it set its sights on a new target with last Monday's lawsuit—marketing data broker Kochava.
Kochava, among other things, collects precise geolocation data from consumers' mobile devices and provides it to its customers—such as Disney and McDonald's—for a tiered subscription fee, to analyze foot traffic, user demographics and other advertising measures.
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