Nearly two weeks after the Federal Trade Commission cautioned of its incoming commercial surveillance “crackdown,” it set its sights on a new target with last Monday’s lawsuit—marketing data broker Kochava.

Kochava, among other things, collects precise geolocation data from consumers’ mobile devices and provides it to its customers—such as Disney and McDonald’s—for a tiered subscription fee, to analyze foot traffic, user demographics and other advertising measures.

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