Dismissal of Virtual Try-On Class Action Illustrates Power of Health Care Exemption as BIPA Defense
A powerful defense has emerged for the targets of VTO suits, and online eyewear retailers in particular—BIPA's health care exemption.
September 15, 2022 at 11:00 AM
7 minute read
PrivacyFor almost two years now, online retailers that utilize virtual try-on ("VTO") tools have faced a barrage of class action litigation alleging that their technology violates the Illinois Biometric Information Privacy Act ("BIPA"). During this period, a powerful defense has emerged for the targets of VTO suits, and online eyewear retailers in particular—BIPA's health care exemption.
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