Finished AR-15 barrels at Davidson Defense in Orem, Utah, U.S., on Wednesday, March 10, 2021. Firearm sales soared in January after a mob-led assault on the U.S. Capitol and the arrival of a new administration that favors tighter gun restrictions, the Washington Post reports. Photo: George Frey/Bloomberg 'Gamification' of Firearm Ads May Bolster Plaintiff Bar's Product Liability Strategy
Plaintiffs attorneys sued Smith & Wesson alleging that they marketed their AR-15-style rifle to appeal to a demographic at risk of committing mass shootings. Now, other plaintiffs firms are watching to see if this product liability strategy will have a ripple effect.
October 21, 2022 at 08:00 AM
6 minute read
Analysis
At an Independence Day parade in Highland Park, Illinois, earlier this year, 21-year-old Robert Crimo III opened fire on a crowd using an AR-15-style rifle, the Smith & Wesson M&P15, killing 7 people and injuring 48 others.
In the hours following, as police attempted to clear the scene, partners of Chicago-based plaintiffs firm Edelson, who were also attending the parade, hunkered down in a basement with their families, waiting for the green light to come out.
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