Apple has seldom shied away from spearheading consumer privacy, often butting heads with law enforcement and federal officials in the process.

As the year comes to a close, the tech giant is forging on. The company announced last week that it would be rolling out end-to-end encryption for all opted-in iCloud backups as a part of its Advanced Data Protection terms. Only Apple’s Mail, Contacts and Calendar systems will be excluded from the new policy.