'Tis the season. Jingle bells. Santa Claus is coming to town. Santa and the elves have always had to work hard to keep up the list of who's naughty and who's nice and maintain their extensive North Pole operations. Today, though, there's so much digital information about online activity, wish lists, toy-making supplies and more, that it takes much more than periodic elf reports to keep the holidays running smoothly. Like any business that must monitor and manage compliance and digital risk, the North Pole needs analytics.