The legal tech market is hot, exciting and can be quite lucrative for investors ($6.5 billion was invested in 2021 alone!).   Investors are, by time, trial and experience, thought leaders who excel at growing companies.

However, many investors who are expanding in this niche space may be thrown off in assessing the genuine potential of a legal technology prospect if their team is not particularly familiar with this territory. To determine if a prospect is really worth the investment, the answer often lies in evaluating their marketing and sales functions—instead of just their profit stats. And, when legal tech has a market size range of $18M – $92B, you surely deserve to know where your investment will make the most impact.

Let's take a look at three tips to unpack this as an investor.