Credit: AndSus/Adobe Stock To Improve Law Firm Business Development, Look to the Software World?
"You can either figure out what service you provide right now, and find the ideal customer to buy that service," said Litify President Ari Treuhaft, "Or if there's an ideal customer that you want to service … figure out what they would buy and build that."
March 23, 2023 at 03:28 PM
4 minute read
Law Firm Marketing and Business Development
The original version of this story was published on The American Lawyer
Firms looking to improve upon their relationships with clients should look to align themselves with their clients' goals, and they may be able to draw lessons from the software world.
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