Credit: Blue Planet Studio/Adobe Stock Influencer Investigations: A New Era in Digital Forensics
As companies invest more money in influencer advertising and partnerships, disputes will follow, in which critical facts will be stored within social media accounts and messaging tools, creating a host of challenges when it comes time to access, collect and review evidence.
April 17, 2023 at 09:43 AM
8 minute read
Social Media
The influencer economy has reached an estimated value of $104 billion, and is expected to grow to a market size in the trillions of dollars. This rapid rise of the social media "creator" ecosystem has spurred a subsequent increase in a completely new type of litigation and investigations. As companies invest more money in influencer advertising and partnerships, more disputes are certain to follow. In these matters, critical facts are often stored within social media accounts and messaging tools, which can create a host of challenges when it comes time to access, collect and review evidence.
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