Whether it is banks looking to prevent fraud by analyzing the characteristics of a caller's voice, financial institutions looking to authenticate callers through their voiceprint, health insurers looking to improve their customer's online experience, or retailers looking to empower consumers through virtual try-on, the road to defending litigation often starts with the best of intentions. For all these laudable developments with new technologies—including Artificial Intelligence and, at times, biometrics—companies need to be mindful that, despite their best intentions, they may find themselves subject to serious regulatory and litigation risk across the globe if they do not consider key regulatory areas when deploying this technology.