Credit: MyBears/Adobe Stock Understanding the Limitations of AI in Marketing for Legal Tech
Are AI tools going to erase the need for marketing experts and content writers in legaltech? The simple answer is no.
May 01, 2023 at 09:42 AM
6 minute read
A lot of conversations have been happening surrounding the release of GPT-4 and the role of AI, in general, in disrupting marketing. In fact, Salesforce's Fourth Annual State of Marketing research report indicates 51% of marketers are already incorporating AI. Likewise, McKinsey suggests AI applications in the areas of marketing and sales could hold an approximate value of $2.6 trillion!
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