Earlier this month, Florida Gov. Ron DeSantis' Twitter page posted a video flashing a mish-mash of pictures and clips of former President Donald Trump, one of which showed Trump embracing and kissing Dr. Anthony Fauci on the forehead.

Since its release on June 5, the picture has been debunked by forensic experts as artificial intelligence-generated content, a falsehood also known as a "deepfake."

But for those watching the space, the ad was a canary in the coal mine for what is to come as the country gets closer to the 2024 polls. For one, contentious presidential campaigns alongside a widely available tool capable of creating sophisticated, albeit fabricated, media is a scenario primed for a posttruth election cycle.