It seems that every business is incorporating some form of generative artificial intelligence (AI) into their products and services, or thinking about how to do so. The technology is groundbreaking and may be able to increase productivity tremendously, but care must be taken in its use, as the technology poses many risks, including some very interesting privacy challenges, some of which we discuss in this article.

Most modern privacy laws implement the well-known privacy principles of transparency, purpose limitation, access, and security, among others. Let’s analyze some of these principles and their application in the use of open generative AI systems.

Transparency

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