Credit: VectorMine/Adobe Stock Are You Doing 'Deep Fake' Marketing? Consider Using a Scorecard
How can in-house counsel swiftly and competently assess legal risk for newly minted AI-driven campaigns? The answer lies in striking a balance of acceptable levels of legal risk, as defined within your organization, that conform with applicable industry standards, and guided by broader ethical considerations specific to your use case. With this in mind, we have provided a scorecard to weigh the likelihood and severity associated with any deep fake marketing campaign.
May 16, 2024 at 02:17 PM
9 minute read
Artificial Intelligence
The original version of this story was published on Corporate Counsel
Generative artificial intelligence is dynamically revolutionizing the ways we develop new audio and video content for marketing initiatives and advertising campaigns. For those in-house counsel tasked with reviewing and approving these initiatives, understanding the potential legal risks, and assessing those risks efficiently, is increasingly becoming a business imperative. One of those new areas involves "deep fake" marketing.
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