As deepfakes grow in tandem with generative AI technology, the need to distinguish them from non-synthetic media is also gaining traction. As a result, “watermarking” has emerged as a potentially viable way to identify synthetic content.
June 25, 2024 at 05:25 PM
8 minute read
Legal Tech Reporter
From courts and lawyers to politicians and privacy experts, the industry is reckoning with a possible future of AI-generated media that is becoming harder and harder to detect. As deepfakes grow in tandem with generative AI technology, the need to distinguish them from non-synthetic media is also gaining traction.
As a result, “watermarking” has emerged as a potentially viable way to identify synthetic content.
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