Elon Musk's X Must Face Trademark Infringement Suit Brought by Legal Ad Company
U.S. District Judge John Antoon II issued an order July 15, allowing three of X Social Media's claims against X Corp. to proceed. Antoon agreed with X Social Media's argument claiming its trademark for "X SOCIALMEDIA" was "incontestable" and plausibly alleged the likelihood of consumer confusion.
July 19, 2024 at 09:57 AM
3 minute read
TrademarksThe original version of this story was published on Daily Business Review
What You Need to Know
- X Corp. will face a trademark infringement suit from X Social Media in Florida federal court, a judge held this week.
- Elon Musk acquired the online news and social networking platform Twitter in 2022 and announced its rebrand to X.
- X Social Media claims the Twitter rebrand has damaged its market strength, financial resources and advertising leverage.
A federal judge ruled this week that Elon Musk's X Corp., formerly known as Twitter, will face a trademark infringement suit from a legal advertising company, X Social Media, after determining the plaintiff sufficiently alleged its trademark was entitled to protection and there was a likelihood of consumer confusion between the companies.
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