The images of several well-groomed, professional-looking people permeate the pages on the Web site of the Holland & Knight law firm. But would-be clients should not seek to speak with any of those people about their legal needs when contemplating whether to hire the Tampa, Fla.-based firm.

All of those good-looking folks shown on virtually all of the Web site’s main pages — blacks and whites, males and females, younger people and gray-haired ones — are paid models. Not one is a lawyer with the firm.

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