Social media has made the transition from time-waster to legitimate marketing tool. Professionals of all types have flocked to LinkedIn, Plaxo, Facebook and similar sites as a way of connecting with each other. The current rage among lawyers is Twitter, a free service that allows participants to publish brief text updates — known as tweets — that answer the question, “What are you doing?”
The concept is simple. A Twitter subscriber identifies someone whose tweets he wants to follow. Through Twitter’s Web interface, a third-party desktop portal (basically a software program that organizes incoming tweets, such as TweetDeck or Twhirl) or a smartphone application, the subscriber receives that person’s updates, which are limited to 140 characters each. Tweeting is similar to blogging, and following tweets is much like subscribing to a blog feed — but on a scale that encourages multidimensional conversations in a way blogging cannot. The character limit is the tradeoff.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
