Companies trying to get a handle on how to most effectively use the social networking site Twitter could run into a bit of a problem. There may be someone out there already pretending to be them.
Stories about stolen identities on Twitter have hit the news in recent months, mainly dealing with people impersonating famous people. But earlier this month, the discussion entered the business world when Oklahoma-based natural gas distributor Oneok filed a lawsuit in Tulsa federal court against Twitter alleging trademark infringement. The company claimed that Twitter wrongly allowed an anonymous user to post the company’s logo on a profile that was named “Oneok_i.” The user also posted some information about the company, Oneok officials said.
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