Is your website getting the quality traffic you want? Web analytics can help you understand if a potential client’s journey to your website creates a meaningful, relevant dialogue that motivates action. It shows how visitors found your site and what they did once they got there — which helps you evaluate your online effectiveness and use that information to tailor online and offline business strategies.
Numerous companies offer this type of software (see sidebar, page 53), and all have specific coding that is added to your web pages to track user behavior. But don’t worry, this is easier than it sounds.
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