In 2000, Sun Microsystems Inc.’s CEO Scott McNally famously said, "Privacy is dead, deal with it." Eight years later, an article in The New York Times (http://tinyurl.com/LTN109NYT) discusses a Massachusetts Institute of Technology experiment where students allow a database to capture and amass information about their digital behavior — surfing the net, logging on to social networking sites, texting friends — in exchange for a free smartphone. And in this LTN issue, (p. 18), you can read about a Nokia phone that automatically transmits your location to Facebook.
A loose federation of online sites, devices, sensors, and data stores — combined with emerging business intelligence, search, analytics, and storage technologies — could potentially give corporations and government agencies the ability to study and influence social interaction and sentiment.
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