How do you use the web for personal reasons? Shop for the best price on a new Wii? Research the drug your doctor just prescribed? Figure out which cell phone plan is best?
Think about your experience with this type of surfing and what worked and what did not. Why did certain sites come up at the top of that Google Search for the Wii? How did that drug company’s white paper surface? Why did it take 20 minutes to find consumer reviews for that phone service while it was easy to find information provided by the services themselves?
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