In too many firms, marketing and IT leaders don’t see eye to eye. They focus only on what is important to them as individuals, worry about who will receive credit, and complain about what isn’t happening versus looking at the opportunities.
There’s often outright animosity. Consider a recent comment by a large firm chief marketing officer: “Our IT director just doesn’t get it.” Get what? Likewise, if tech writes off marketing as the folks who host cocktail parties, there’s not a lot of mutual respect.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
