With minimal input, shoe clerks usually can suggest two or three pairs that hit the mark. When we shop online, a single word search often yields a short list of attractive possibilities. Retailers help customers select quickly by zeroing in on what is relevant.
A similar principle guides the development of Morrison & Foerster’s knowledge management and systems development: our commitment to provide relevant search results in a fast and easy way, to present our attorneys with information they can act on. This is critical because the firm has 1,000 lawyers in 19 offices (including five in Asia and two in Europe).
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