The problem with traditional ROI analysis is that it is very rarely predictive. It is most often used as part of the sales process to convince firm management that a large-scale project is necessary. It is rarely subjected to a post-project analysis. But there is a better approach.
By using measures closely connected with the firm’s business (billable hours, profitability, etc.), projects can be monitored to determine their effect on firm economics. Using a real-time approach helps firms make decisions as to which projects to continue, expand, or shutter as they unfold.
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