Deadlines: Although we accept releases 7/24/365, it’s a good idea to get releases to us by the fifth of the month, in order to be considered for inclusion in the following month’s issue. We accept releases via snail or e-mail, but not by fax. We will accept embargoed releases, but we will not sign non-disclosure agreements.

Less is not more: Be sure to give us plenty of detail about your product —if the press release is too succinct, you may get less coverage than you deserve. Our standard announcements run approximately three to five paragraphs. Although it is helpful to have a referral to your Web site, please do not expect us to go to the site to find your press release or to get basic information.

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